Bally is a Swiss luxury fashion company founded as "Bally & Co" in 1851 by Carl Franz Bally (1821–1899) and his brother Fritz. In 2008, Bally was purchased by Austria-based Labelux Group -- a luxury goods holding firm which also owns Jimmy Choo Ltd. and was founded by the German billionaire Reimann family as part of the family’s investment arm JAB Holdings.

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